Types of Advertising Strategies
Advertising being critical to the sales, branding and profits of a company, thus using the right strategies is crucial for a successful campaign be it for hoarding advertising or fixed media advertising . There are numerous types of advertising in use today are: 1. Seasonal Advertising Advertising all over the year if you have a product with seasonal sale is a waste of both capital and resources. Thus, advertising strategically at the right time just before the season and till the end of season while keeping an eye on competitors can prove to give huge returns. Targeting festivals such as Dhanteras, Diwali, Republic day has never failed in case of online shopping portals like Flipkart and Amazon shelling our millions in just 2 or 3 day sales that are generally advertised 15 days prior to the festival day through multiple channels like newspaper , TV and OOH hoardings . 2. Area Specific Advertising ...