10 amazing outdoor advertising ideas!!


Outdoor advertising is one of the best methods of targeting the masses. Below mentioned are some effective ideas for hoarding advertising services and brand promotion.



1    1. Banners with Free Goodies

Making advertisement banner with large font heading such as, Ads like these are excellent if you want to grab attention of large number of people in a short period of time. Because it is human psychology to grab attention to anything that has the word FREE with it. This is also applicable to newspaper advertising services.

1   2. Using colors according to the product to be advertised.  For example, Red creates a sense of urgency and alertness, because of which it is always used in discounted sales of clothes. The secret lies within our ability to use and manipulate the effect of colors to grab attention and generate revenue by pushing the customer to buy our product.

2   3. OOH Advertising: Put your banner on major public spots such as bus stops, street light poles, on the side of roads with good amount of traffic such that it is visible to the person that passes through the place frequently. Frequently reading or viewing your ad creates a sense of trust and credibility among the people passing by and whenever they require a service or product similar to yours there is a good possibility of them considering your offering at least once.




      4. Discount coupons

Providing discount coupons by tying up with local vendors, especially food stalls, by displaying hoarding for advertising about  your website and further using email marketing offers upon registration of customer. Even  grabbing the attention of the target consumer does 50% of work. 

5. Target popular college fests for free or nominal fee demo and product exhibition
Eg:- Cognizance IIT Roorkee, Advitiya IIT Ropar and PECFEST have always hosted both inhouse and outsider Startup exibitions. This enables the company to gain popularity easily with only 2 to 3 days of effort.  Coupling this with discount coupons for food stalls on OOH banners in the exhibition makes the icing on the cake.

5       6. Putting Brochures under car windscreen and scooters  in parking areas
This enables the vehicle owner to notice and read the ad once and if seems relevant to him he would surely take a chance and contact you.

       7.  Have a catchy logo to improve chances of business


        8. Using high Quality materials for your advertising stuff
Quality elevates cost and also gives a sign of credibility. Top hoarding advertising companies use high quality prints as it promotes personal branding.

         9. Attend exibitions and free local events
Exibitions attract local crowd, that serves as a perfect opportunity to exibit product portfolio and get new clients.

9       10. Using word of mouth advertising
Promoting your brand can be really difficult and require a huge amount of capital, but the old fashion word of mouth advertising never fails to impress if your product is genuine according to the use of consumer. Eg:-  Pulse candy is one of the top selling toffees in India and yet no proper advertisements were required to make it reach the top. Just peer to peer referral has been involved in promotion of the candy. 

             Advertising plays a vital for generating revenues. The above are some ideas for outdoor advertising. For the best returns reputed firms are hired specifically for advertising. ADmyBrand is an end to end marketing platform for all your marketing needs, available in all advertising sectors and multiple platforms.

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