Types of Advertising Strategies

Advertising being critical to the sales, branding and profits of a company, thus using the right strategies is crucial for a successful campaign be it for hoarding advertising or fixed media advertising. There are numerous types of advertising in use today are:

1.      Seasonal Advertising

Advertising all over the year if you have a product with seasonal sale is a waste of both capital and resources. Thus, advertising strategically at the right time just before the season and till the end of season while keeping an eye on competitors can prove to give huge returns. Targeting festivals such as Dhanteras, Diwali, Republic day has never failed in case of online shopping portals like Flipkart and Amazon shelling our millions in just 2 or 3 day sales that are generally advertised 15 days prior to the festival day through multiple channels like newspaper, TV and OOH hoardings.

2.      Area Specific Advertising

A successful advertising campaign may sometimes require huge capital and in case of outdoor media advertising platform, one should use more resources and hoardings in specific areas with large number of target customers. For example, if you have an accommodation services business specifically targeting students, your hoardings should be located more at locations with colleges, universities and reputed coaching centers rather than spending equally on hoarding all over the city. Thus in less efforts and capital more consumers are targeted with ease.

3.      Complexity Reduction Advertising

Ads that target real life complexities or problems and give solutions to them with simplicity directly or indirectly, that in turn benefit the consumer in day to day work usually, get success. In this case TV advertising services or specifically video ads do the trick, but this is possible only if our message is conveyed to the consumers correctly.

4.      Social Media Handles and Campaigns

Companies such as Nike and Puma have been using Social Media as a pallbearer for successful campaigns. Today each sub brand of Nike has a Facebook page than gives a wide reach to the brand without actually putting expensive hoardings. Because whenever a new product is going to be launched it is promoted in advance on a new social media page or post. Using social media also enables us to get all the insights about the amount of people reached, review and comments on the product with the help of data analytics, which in turn helps in adapting according to the response.

5.      Defining a Target market

Defining a target market is really important for profitable returns from the capital invested in advertising.  Statistic, location specific and Psychographic differences are some ways in which one can specify target consumers for their offerings. If randomly any one is targeted then there is a very less possibility that it is applicable to them, thereby failing to get results. ATLadvertising(Above The Line)is good to build the brand, as it targets the masses but if your product applies specifically to some target groups such as college students BTL(Below The Line) advertising is more beneficial and specific, thus giving more ROI as they are tailor made according to the consumer.

                                         

A good strategy backed by thorough research is what we need for an effective advertising campaign. The best hoarding advertising companies stress upon this matter because of its immense important. ADmyBRAND is an end to end marketing platform with a goal of using creative streak and award winning marketing strategies to maximize your consumer base, available in all advertising sectors and on all platforms, from TV advertising to outdooradvertising services with our original and connected, marketing ecosystem.