Types of OOH(Out of Home) Advertisement - Admybrand


In today’s world of growing economy one of the most important factor which leads to its growth is ADVERTISEMENT. There are various MODES of advertisement in this new age era of technology like TV , Newspaper , Social media , Hoardings etc. and the advertisement which .some of this medium are included in the before mentioned list are known as OOH Advertisement  There are various outdoor media booking Company in India, AdmyBrand is one of them. It is defined as rented medium for displaying and conveying commercial information in a visible manner on hoardings and signs standing out of doors. It is a land-use form of advertising which is an integral part of the western economic system with direct and indirect benefits for the community as a whole. In simple words Advertisement that reaches the targeted audience away from home is called Out-Of-Home advertisement and the platform which provides such services are called Outdoor Media Advertisement Platform.



There are various types of Outdoor Media advertisement platform like hoardings, bill boards , on buses, on trains , digital screens  in Malls, signs may be on buildings, fascias, windows, walls and roofs.  Freestanding signs may be in frames, on poles and pylons and on street furniture such as bus shelters as well as on balloons, inflatables, trailers, buses, suburban trains, taxis and other commercial vehicles, Cantilevers etc. based on the convenience OOH can be categorized into three categories as –
1) Advertisement on Static Vehicle / Fixed Media Advertising
2) Advertisement on the Vehicle
3) Advertisement inside the Vehicle

OOH are considered very important when it comes to place or region specific advertisement. Various coaching institutes, schools, local businessmen, vehicle retail outlets etc. uses OOH medium of advertisement. The modern era of outdoor advertising was introduced when the automobile created a mobile society. Outdoor benefited from new printing techniques and a growing advertising industry that were always looking for effective means to reach prospective consumers. Most recently, the combined use of electronics with “outdoor” has created “spectacular” billboards or display boards that are more like giant screen televisions out of which some are equipped with sound also. 



Transit advertisement options in outdoor media revolve around media on transit or places of transit in airports and subway/railway/metro stations, as well as on buses, taxi/cabs, trains, etc. Advertisement on movable type media like taxi/cabs and trucks has been shown to provide high recall rates due to their high frequency of repetitive visibility. Finally, there is an alternative form of outdoor media that comprises almost all options not covered in the above three forms. This is probably the fastest evolving category and includes options such as trash receptacle advertising, airborne displays, digital displays, carton and cup advertising, movie theater advertisement and stadium or arena displays.
Outdoor advertising not only form an integral part of an advertising campaign to promote the advertiser's goods or services, but the medium is also being used progressively more for community service and as an educational medium for various causes. OOH is the medium of advertisement which is easily accessible to each and every person of the region if placed at right place and right time.

If you want to experience the advantages of a successful hoarding advertising services, you may want to seek direction from the experts. ADmyBRAND is a best hoarding advertising platform and Outdoor Media Booking Platform which can help you to set up a successful advertisement campaign. We can provide all the information, advice, and assistance you need to get your print catalog marketing campaign up and running. Our services also include radio advertising services, newspaper advertising services, TV advertising services and all the other ATL services.


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