ADmyBRAND - End to End Marketing Platform

Outdoor advertising impressions have been tracked traditionally from ages by using traffic counts and daily effective circulation (DEC) in order to estimate reach. Over the years these estimates/figures are only the possible means to measure/track the impression count of an  OOH campaign . Several researches are going from years to give accurate results about number of impressions/views count for  outdoor advertisements . The new and improvised versions of DEC of audience measurement have been developed to track out-of-home advertisement metrics. The first method that rolled out is called as Eyes on Impressions (EOIs) but later it has been renamed TAB Out-of-Home Ratings (Updated 2017: renamed again to Geopath). Accurate measurement in OOH Advertisements The new system of  outdoor advertisement  impression tracker focuses on the number of consumers/viewers those who can view or see the advertisement, who eventually may get converted and are actually noticed ...

For every business owner or an advertiser there are some facts or factors or tips that must know before promoting their own brands. Advertising world is now more challenging, innovative and broad compared to 20th century or late 90’s. Advertising industry is fast picking and raising the business with great brand awareness and good ROI. As advertising is mentioned as challenging and innovative, the competition between the businesses had touched the peak. A common audience is also choosing the brands that which are more promoted and popular. But there are few common and important facts that both business owners and advertisers are missing while advertising. Below are those points that need to be noticed before ad promotion. Decide your goal for the ads For some who start advertising, must know the campaign objective and set some goals for their campaigns. It can be Outdoor advertising or in-house advertising, the objective must be sharp and goal oriented. Goals vary based o...