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Showing posts from May, 2018

Benefits of TV Advertising

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Television advertising platform is a multi-billion dollar industry. Every after the advent of internet, TV still is the most preferred advertising medium. The reason behind it is its wide reach in almost every household. After a long tiring day it is television that refreshes the mood. TV channels need sponsorship. Advertisers are the ones offering it in return of casting their commercials. Even a 5 second commercial is sufficient to market your product. In case a company wants to start an ATL marketing campaign or build their brand then TV is a good choice to reach the masses in a short period of time. TV advertising constitutes of around 40% of advertising revenues that is crucial for any business that requires marketing for their products. With online marketing in the game, TV advertising platform  and OOH hoarding advertising have lost some share due to lack of personalization and difficulty of tracking the advertisement.As digital marketing offers personalized and ...

Radio Advertising Services

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The first ever radio advertisement was aired in USA 96 years ago on by AT&T, giving birth to commercial radio advertising . But it started in 1977 in India. Radio mushroomed in metro cities such as Delhi, Madras, Bangalore and Mumbai initially.Until 1993 All India Radio was the only broadcaster in India. After that it started selling airtime blocks and gradually 108 radio frequencies promoting privatization. All this started long before Television advertising   due to its high cost and initial unavailability . Outdoor advertising that constitutes OOH hoardings , movable media advertising and local radio advertising . According to statistica.com statistics show that radio advertising services industry has seen an upward trajectory from 2009 and is still growing from 26.4 billion, revenue in 2017 to a projected 30.4 billion in 2018. Despite TV advertising services and digital media dominating the advertising industry, radio still has a special place that cannot be...

What is ADmyBRAND?

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Here at ADmyBRAND , we believe in providing an Omni-channel experience to our clients that meets all their requirements with ease and high efficiency. It is an end to end marketing platform with coverage in all marketing sectors like OOH hoardings , mobile ads , newspaper advertising or local radio advertising . With the help of real time tracking through tools such as big data analytics we aim to become virtual assistant to every marketing professional, empowering brands, to manage their ATL marketing campaigns, in just a few clicks within minutes. With advanced heat maps track you progress in real time even if it is not on the web, but a roadside hoarding or newspaper ad or radio commercial our tech team can track the estimated number of views for you with ease using a feedback service, which is not offered by most of the movable media advertising companies. With ADmyBRAND Universal Login you can book advertisement space right from the browser window witho...

Newspaper Advertising and its Uses

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Newspaper advertising is evergreen and one of the most cost effective and suitable form of advertising. From an ATLmarketing campaign to local media advertising, newspaper ads never disappoint us. With its reach in every household and office newspaper has its abundance everywhere. Classified advertisements and poster ads are both cost effective and flexible. When compared to non-print media such as TV advertisingplatform and local radio advertising , due to rapid production on a daily basis, last minute changes can be done faster than others keeping in room for flexibility. As newspaper ads constitute mainly posters with textual and photographic data, the same ad can be edited and republished easily. It is the most preferred medium for local advertising. A marketer can easily choose from multiple options from full page, corner section to 1 inch classified ads according to his need. With QR codes now in game, you can e ven connect a simple newspaper ad poster t...

Use of Advertising on Hoardings

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The most prominent form of advertising is hoarding advertising . It can be correctly identified as one of the oldest and effective marketing tools. An OOH can be anything from Billboards, sale displays, bus- stop or kiosk posters.  If you want to grab someone’s attention in the fastest way then OOH (Out Of Home/ Hoarding) advertising is the right choice for you. An elaborate and creatively visualized ad hoarding placed at a publicly visible spot can market your product easily. A new addition to it is Digital OOH. Video display ads at malls, digital hoardings and interactive panels come under digital OOH, erasing the boundaries between digital media advertising and hoarding advertising . Offering the same thrill of watching a video ad on TV or smartphone. A problem associated with this service is the extensive market research and high market pricing required to place a hoarding. The process starts right from searching available spaces in newsp...

Best Advertising Trends - AdmyBrand | Top ATL Advertising Agency

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With new technological up gradations emerging day by day media advertising agencies have started to change the market activities. Staying updated to the new advertising trends has become even more important than before. From A.I. powered bots to web page shortening, new innovations have positioned themselves in the advertising industry. Google AMP   Nothing is more frustrating than a web page taking too long to load. For the same reason many people abandon the page and search for something else. Because of this Google introduced AMP last year, providing accelerated mobile friendly web pages approximately 4 times faster than usual. Recently introduced ALP also provides accelerated landing pages and ads. Faster loading pages mean more engaged users and better revenues for every online advertising company. More landing pages A website is not always opened with the home page URL but more often through landing pages that appear on search engines. Thu...