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Outdoor Impression Measurement System

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Outdoor advertising impressions have been tracked traditionally from ages by using traffic counts and daily effective circulation (DEC) in order to estimate reach. Over the years these estimates/figures are only the possible means to measure/track the impression count of an  OOH campaign . Several researches are going from years to give accurate results about number of impressions/views count for  outdoor advertisements . The new and improvised versions of DEC of audience measurement have been developed to track out-of-home advertisement metrics. The first method that rolled out is called as Eyes on Impressions (EOIs) but later it has been renamed TAB Out-of-Home Ratings (Updated 2017: renamed again to Geopath). Accurate measurement in OOH Advertisements The new system of  outdoor advertisement  impression tracker focuses on the number of consumers/viewers those who can view or see the advertisement, who eventually may get converted and are actually noticed ...

Facts you must know before Advertising

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For every business owner or an advertiser there are some facts or factors or tips that must know before promoting their own brands. Advertising world is now more challenging, innovative and broad compared to 20th century or late 90’s. Advertising industry is fast picking and raising the business with great brand awareness and good ROI. As advertising is mentioned as challenging and innovative, the competition between the businesses had touched the peak. A common audience is also choosing the brands that which are more promoted and popular. But there are few common and important facts that both business owners and advertisers are missing while advertising. Below are those points that need to be noticed before ad promotion. Decide your goal for the ads For some who start advertising, must know the campaign objective and set some goals for their campaigns. It can be Outdoor advertising or in-house advertising, the objective must be sharp and goal oriented. Goals vary based o...

Our plan on becoming pioneer in advertising industry

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We aim to become virtual assistant of every marketing professional, empowering brands to manage their  ATL marketing  campaigns, in just few clicks within minutes. Sometimes, it can get a little overwhelming when you are exposed to a wide range of products that too over PPTs, word files, mails and excels. That’s where the  Admybrand  analytics, filters and heat maps would come to your rescue.  Admybrand  has a set of algorithms that are specially curate to help you buy the right Advertisement space across various categories. Convenient and simple, shop for your brand’s desired ad space online at  Admybrand  and let us serve you to get a cheerful smile on your face and better marketing ROI on your company’s statements. Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfa...

How to book advertisements using AdmyBrand portal?

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AdmyBrand  is the tech-age solution for  Omni -channel ATL advertising . It is analytics-driven ad-exchange for advertisement on outdoor media, hoardings, mobile, radio, TV and newspaper. We are innovative programmatic advertising and big data analytics solution which would disrupt the traditional media advertisement placement industry. We aim to become virtual assistant to every marketing professional, empowering brands to manage their  ATL marketing  campaigns, in just a few clicks within minutes. The main principle of  AdmyBrand   is to create an effective advertising plan for its clients. Our platform algorithm creates plans to suit the requirements of clients. These plans are not only economic but also focused to grab the attention of the target audience. Our ATL channels with products include: Hoarding:  8hoarding Outdoor:  Ad8ooh Mobile:  Ad8mobi Radio:  Ad8radio TV:    Ad8tv Newspaper:  Ad8paper ...

The Secret to Success

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AdmyBrand  provides separate platforms to advertise on different channels and having to select the best places to put your advertisements in the digital world is an increasingly daunting task. Programmatic advertising  enables marketers to more effectively funnel messaging across desired channels and optimize share of attention to reach the most desirable markets and demographics, and use data to pinpoint new opportunities. At the heart of every  programmatic advertising platform  is a proprietary portal that analyzes campaign inputs and user behavior so real-time campaign optimizations can be made and audiences that are most likely to convert are identified and targeted. A various types of data come into play to enhance the probability of a campaign’s success. Steps to get successful in creative world of programmatic: Early involvement of Team: Establish a general campaign plan and align your creative, analytics, and media teams as early as possible. ...

Guide to Programmatic Advertising

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Programmatic advertising evolves into  digital out-of-home ,  TV  and  audio , it is more important than ever to get to grips with the basics in order to devise an optimized strategy.  Programmatic advertising  is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. Programmatic started off as a way of using up remnant inventory”. “It was a way of increasing the efficiency on leftovers, but as it has evolved it’s become more sophisticated”. Traditional ways of buying digital ad space involve the advertiser running the campaign, while programmatic puts the control to manage and measure back in the hands of the advertiser. AdmyBrand  has both demand side platform (DSP) to decide which impressions to buy and how much to pay for them, while advertisers use a supply side platform (SSP) to sell ad space to brands. Our interactive portals will help you in thinking about wh...

What is Programmatic Advertising?

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Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Preventing marketing spillover is the reason we are working more on  programmatic advertising . There are millions of websites, applications and digital properties being viewed across a variety of channels, all day and every day. What is programmatic advertising ? Programmatic advertising automates the ad buying process and secures ad space based on criteria identified by the buyer. With it, our portals such as  8Hoarding ,  Ad8OOH ,  Ad8TV , Ad8Paper ,  Ad8Radio ,  Ad8Mobi  do the hard work of media buying and are more accurate in finding the right users, need for creativity and appropriate messaging. “Programmatic” ad buying typically refers to the use of software to purchase  digital advertising , as opposed to the traditional process that involves Request for Proposals, human negotiations and manual insertion orders...